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Networking with e-zine publishers in your field is a good business strategy. These publishers are one of the most important parts of your marketing and it is suggested you start building a list of appropriate e-zines now.

There are ezine directories that can direct you to appropriate places.   Vist them and subscribe to several e-zines in your chosen area. Don’t try submitting articles until you get a feel for the e-zine by reading a couple of issues. The Directory of Ezines at www.directoryofezines.com , along with several others,  even tell you information if article submissions are accepted, where to send them, and what rules tofollow. This information is priceless.

Contact the ezine publisher directly if you decide to submit an article.  Most e-zine owners like to know the person who is sending them an article for publication. Not contacting the publisher first does not create a good raport.

Send a personal note telling the publisher how much you like their publication. List something specific you especially like about the ezine. Next, tell the publisher you believe readers would like your articles and ask if you might submit one or more. Finding one specialized point within the general interest area will increase your chances of being positively received.

Don’t send tons of articles all at once and overload the publisher’s already full mailbox.  Limit yourself to sending only one article weekly, and sometimes even one a month. Make the e-zine publisher feel important by providing short articles once a week that you wrote just for that e-zine.  E-zine publishers like knowing they are the only place a person can find a particular article.

Improve your marketing and sales with some auto responder Improvements. Try some of these:

1. Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies.

2. Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, likes & dislikes better.

3. Instead of answering each customer question that is e-mailed to you, publish “Frequently Ask Questions” and make them available via auto responder to those who sign up. To save time and support headaches.

4. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an auto responder form that invites visitors to receive a complete list via your. Give them a power-packed list; it’s more effective to include all of them.

Mix and match. Change your auto responder strategy to change your auto responder results!

John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. He is now on his way to marketing his newest product call Traffic Secret 2.0. He even give out free valuable content on Traffic building.

You can checkout his Traffic Secret 2.0 here.

Don’t panic in the first few frame, its just an illusion.

Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.

What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:

1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone’s e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.

2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals.

So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!

The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them.

DIRECTORY
Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results on increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each.

TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.