Verizon has been going after the iPhone in its ad campaigns as if Apple’s smartphone spit in its Cornflakes. A new ad for the just released Droid pits monochrome axle-greased toughness against colorful blinged out iPhone cases, insinuating that the carrier’s first Android phone isn’t “wussy” like that other smartphone.

In fact, the Droid is not a smartphone at all. It’s a robot phone. Because a robot “is a thing that does.” Need a hole punched through a steel wall? Need a rock crushed? The Droid, apparently, does that.

In the new ad released today, the iPhone is portrayed as the “semi-functional, giggling-brat-vanity” to the Droid’s “bare-knuckled bucket of does.” The ad continues an earlier marketing theme in which “Droid Does” is the slogan denoting how no-nonsense and functional the device is, culminating in the over-the-top hyperbole in this ad about hole-punching and rock crushing. We’re almost surprised there’s no “don’t try this at home” small print disclaimer somewhere in there.

Check out the video below and let us know what you think. Is taking on the iPhone head-to-head a good choice for Verizon? Will the hyper-masculine ad campaign sway some of that coveted male 25-34 demographic who might be on the fence?

[via CNet]

[Disclaimer: Motorola is a sponsor of to Mashable's Open Web Awards]

Tags: ads, droid, iphone, MARKETING, motorola droid, verizon droid, video

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Did You Know the Verizon Droid Can Crush Rocks? [VIDEO]