Ah, gadget violence: if you want to create a viral video, it cannot fail. That’s what Sony Australia was thinking when they created a video in which a PS3 Slim gets smashed into a Sony Bravia LCD TV at 50 mph (22 meters per second).

We give Sony points for not trying to hide the fact that they’re behind the video: it’s part of a promotion during which Sony Australia is giving away 25,000 PS3 slims for buyers of selected Bravia LCD TV models.

A couple of blogs were invited for the event, which included a specially-constructed sled that hurled the 3.2 kg heavy PS3 Slim into the Sony Bravia KDL46X 3100 Full HD LCD TV which was standing some 60m away. You can read the gory details over here, or simply check out the beauty of sheer destruction (in slow motion) in the video below.

Tags: Bravia, PS3, sony, viral video

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Sony Promotes Bravia TV By Smashing a PS3 Into It [Video]