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Your visitor will turn around and leave your site in a heartbeat if your site landing page…

* Doesn’t look right
* Doesn’t match the ad
* Doesn’t give them what they’re looking for
* Doesn’t entice them to take further action
* Confuses them in any way

The # 1 mistake I see on landing pages has to do with having the right mindet.

Now, this is a different mindset than what Mark Widawer referred to on our recent webinar on Landing Pages.

The mindset Mark discussed is to understand that getting a 100% or 200% increase in sales at your site shouldn’t be intimidating.

In fact, a 100% increase in conversions is very do able.

Especially if you think about it logically in small incremental steps instead of large leaps and bounds.

Then Mark went on to show you exactly what you can do to make those small incremental steps that will add up to doubling your sales.

But the mindset I want to discuss today is a totally different mindset.

If you fail to adhere to the mindset I’m about to share with you, you’re almost doomed to fail on the internet.

And the sad part is … there’s a lot of TrafficSwarm users who are struggling with this.

It doesn’t make sense to a lot of people and some refuse to adhere to it.

I have a confession to make…

I used to have the same struggle with this mindset.

It wasn’t intuitive to me.

But I learned it the hard way.

The mindset I want you to have is this…

==> Sell one thing at a time.

“Sell” here doesn’t have to mean making an actual sale. It might mean “selling” them on getting your free download or free report, etc.

Based on many of the landing pages I see at TrafficSwarm and all over the internet, here’s what many web owners are thinking…

“Once I get a prospect to my site, I have to do everything I can to get them to do buy or do SOMETHING.

So I’m going to fire every last bullet in my ‘website gun’ and by golly, something is going to stick with them.”

So this mindset would make a person put up links to every product or service they have to offer.

“And just in case they’re not interested in that, I’ll put up an affiliate link or two. That way I can earn a commision if they’re not interested in my product.

And if they’re not interested in either, I’ll be sure to put up Google AdSense ads so that I can earn some dough when they click on that.

I’ve covered all my bases that way and there’s nothing else I can do.”

And the typical user does this by using their home page as their landing page.

It sounds logical, doesn’t it?

Giving them as many options as you can … gives you greater odds at offering something they’re interested in … which means greater odds at getting a sale. Right?

WRONG!

It doesn’t work that way. Not on the internet.

You need to take the visitor by the hand and lead them. Throwing up a bunch of links and hoping something sticks doesn’t lead them.

It confuses them.

For 99% of websites, you should NOT be sending your visitors from an ad to your home page.

Yes, there are exceptions.

Maybe your home page is in fact properly designed as an effective landing page and can be used in that manner.

But chances are it’s not.

Chances are you can send your visitor from the ad to a more targeted landing page that will get higher conversions than your home page.

* Send to a specific landing page, not your home page
* Sell one thing on that page
* Get rid of distractions (especially things like AdSense links that go AWAY from your site)

Google AdSense ads can have a place on your site. But not on your landing pages, ok?